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EcommerceCompleted project

VERNA Coffee

Coffee brand · Ecommerce landing

A coffee range where roast, format and taste are chosen in one pass instead of three.

Project gallery

Main screens and details from the project.

Context

Coffee brand · Ecommerce landing

The business problem

Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.

Before the project

Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.

Goal

A coffee range where roast, format and taste are chosen in one pass instead of three.

The solution

What was built

A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.

What was delivered

A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.

How it works

1

Step 1

Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.

2

Step 2

A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.

3

Step 3

Shortens the path to a repeat order, which is where a coffee brand's economics actually live.

Result

Shortens the path to a repeat order, which is where a coffee brand's economics actually live.

Project materials

Project images are available in the gallery above.

Key capabilities

Ecommerce landingVariant presentationBrand storytellingRepeat-purchase UX

Building something similar?

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