VERNA Coffee
Coffee brand · Ecommerce landing
A coffee range where roast, format and taste are chosen in one pass instead of three.

Context
Coffee brand · Ecommerce landing
The business problem
Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.
Previous / manual process
Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.
Desired outcome
A coffee range where roast, format and taste are chosen in one pass instead of three.
The solution
System designed
A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.
What was delivered
A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.
How it works
Step 1
Coffee buyers know what they like and hate being made to guess. Hiding roast level and format behind product pages turns a quick reorder into a chore.
Step 2
A brand landing with a bestseller range showing roast variants and formats side by side, a brand story section and a lifestyle layer.
Step 3
A finished ecommerce landing built around the repeat order: roast level, format and taste sit side by side so a returning customer reorders in one pass instead of three — where a coffee brand's economics actually live.
A finished ecommerce landing built around the repeat order: roast level, format and taste sit side by side so a returning customer reorders in one pass instead of three — where a coffee brand's economics actually live.
A finished ecommerce landing built around the repeat order: roast level, format and taste sit side by side so a returning customer reorders in one pass instead of three — where a coffee brand's economics actually live.
Evidence available
Real project images are shown on this page.
Key capabilities
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