Velora
Furniture brand · Ecommerce catalogue
A furniture catalogue a person can browse by room rather than by SKU.
Project gallery
Main screens and details from the project.
Context
Furniture brand · Ecommerce catalogue
The business problem
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Before the project
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Goal
A furniture catalogue a person can browse by room rather than by SKU.
The solution
What was built
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
What was delivered
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
How it works
Step 1
Furniture is bought by imagining it in a space. A grid of cut-out products on white gives the buyer nothing to imagine with, and the sale moves to whoever shows the room.
Step 2
An ecommerce storefront with an editorial hero, a filterable product catalogue across seating, tables and storage, room-context photography and a contact route.
Step 3
Sells the room, then the item — which is how a considered furniture purchase actually forms.
Sells the room, then the item — which is how a considered furniture purchase actually forms.
Project materials
Project images are available in the gallery above.
Key capabilities
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