Bonatica
Skincare brand · Ecommerce landing
A skincare range where each product states who it is for before it states what it costs.
Project gallery
Main screens and details from the project.
Context
Skincare brand · Ecommerce landing
The business problem
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Before the project
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Goal
A skincare range where each product states who it is for before it states what it costs.
The solution
What was built
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
What was delivered
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
How it works
Step 1
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Step 2
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
Step 3
Turns a shelf of similar bottles into a guided choice, which is what converts a browsing visitor into a first order.
Turns a shelf of similar bottles into a guided choice, which is what converts a browsing visitor into a first order.
Project materials
Project images are available in the gallery above.
Key capabilities
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