Bonatica
Skincare brand · Ecommerce landing
A skincare range where each product states who it is for before it states what it costs.
Context
Skincare brand · Ecommerce landing
The business problem
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Previous / manual process
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Desired outcome
A skincare range where each product states who it is for before it states what it costs.
The solution
System designed
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
What was delivered
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
How it works
Step 1
A range confuses more than a single product. Without a clear reason to pick one item over its neighbour, the buyer picks nothing.
Step 2
A range-led landing: the hero introduces the line rather than one item, a why-it-works section grounds each claim in an ingredient, and a best-sellers grid splits the range by the need it answers.
Step 3
A completed range landing that turns a shelf of similar bottles into a guided choice: each product states who it is for, the ingredient argument backs it, and the bestseller grid separates the line by need rather than by SKU.
A completed range landing that turns a shelf of similar bottles into a guided choice: each product states who it is for, the ingredient argument backs it, and the bestseller grid separates the line by need rather than by SKU.
A completed range landing that turns a shelf of similar bottles into a guided choice: each product states who it is for, the ingredient argument backs it, and the bestseller grid separates the line by need rather than by SKU.
Evidence available
Real project images are shown on this page.
Key capabilities
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