Auréa
Skincare brand · Ecommerce landing
A face oil sold on ingredients and result rather than on adjectives.
Context
Skincare brand · Ecommerce landing
The business problem
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Previous / manual process
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Desired outcome
A face oil sold on ingredients and result rather than on adjectives.
The solution
System designed
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
What was delivered
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
How it works
Step 1
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Step 2
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
Step 3
A finished conversion landing where the reason to buy sits between the photograph and the price: the product hero, the ingredient-and-benefit argument, then the range — plus a brand photography layer that lets the same system carry future products.
A finished conversion landing where the reason to buy sits between the photograph and the price: the product hero, the ingredient-and-benefit argument, then the range — plus a brand photography layer that lets the same system carry future products.
A finished conversion landing where the reason to buy sits between the photograph and the price: the product hero, the ingredient-and-benefit argument, then the range — plus a brand photography layer that lets the same system carry future products.
Evidence available
Real project images are shown on this page.
Key capabilities
Visual walkthrough
Screens from the real product.
Building something similar?
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