Auréa
Skincare brand · Ecommerce landing
A face oil sold on ingredients and result rather than on adjectives.
Project gallery
Main screens and details from the project.
Context
Skincare brand · Ecommerce landing
The business problem
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Before the project
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Goal
A face oil sold on ingredients and result rather than on adjectives.
The solution
What was built
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
What was delivered
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
How it works
Step 1
Skincare buyers are sceptical and informed. A page of soft photography and vague promises gives them nothing to decide with, so they leave before the price.
Step 2
A conversion landing with a product hero, an ingredient-and-benefit breakdown, a route into the range, and brand product photography as the supporting layer.
Step 3
Puts the reason to buy — what is in it and what it does — between the photograph and the price, which is where the decision actually happens.
Puts the reason to buy — what is in it and what it does — between the photograph and the price, which is where the decision actually happens.
Project materials
Project images are available in the gallery above.
Key capabilities
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